Sunday, July 15, 2012

In the nineties, Casio introduced a new line of colorful, fun

In the nineties, Casio introduced a new line of colorful, fun, affordable watches for teens called G-Shock watches. Almost instantaneously, the G-Shock watches became the sign of a popular kid in the know. Teachers began to walk down school hallways only to see a sea of brightly colored G-Shock watches - or as the teen diffusion line that soon followed was named, "Baby G's." In the years that followed after the release of G-Shock watches, the brand continued to gain popularity, and the G-Shocks adorned the wrists of teens across the globe. The funny thing about the G-Shock line? While fun and affordable, G-Shocks actually weren't necessarily aimed at the teen market. The name actually came from the watch line's resistance to shocks - they were primarily designed for sport and military use, as they were made to withstand hard knocks and strong vibrations. Outdoor adventurers were the initial audience for the G-Shock line, but teens quickly picked up on the design qualities of the watches and became the ones to help the brand fly off the shelves.
Since its introduction, the G-Shock line has grown considerably. It now includes atomic clock synchronization, as well as "Tough Shock" functionality in the latest models, and Cockpit Series of the G-Shock has been chosen as the official timekeeper of Nismo racing. Never models of G-Shock watches feature metal banding and ornate analog timekeeping; in the nineties, the brightly colored G-Shock watches for teens were done in rubber in fun, spunky colors like lime greens and hot pinks. Modern-day G-Shock watches are popular with police officers, firemen, soldiers and paramedics - the people who appreciate the initial, steadfast and reliable qualities of the G-Shock.
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